Sökning: "Mirja Brand"
Hittade 2 uppsatser innehållade orden Mirja Brand.
1. From Product to Service : Developing and testing a retail PSS utilising direct to garment printing tocustomise fashion garments
Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Background - Consumer individualisation is a growing challenge in the fashion industry, yet it is also an area of great potential as well as a way to dampen over-consumption. The potential lays in how fashion brands can find ways to steer consumption towards a circular economy and utilise their platform to create meaningful connections with its consumers. LÄS MER
2. KRÄDD Konsten att balansera Ekonomiskt och Kulturellt Kapital
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för redovisning och finansieringSammanfattning : This thesis aims to describe how a fashion designer should balance art and commerce in order to succeed in the fashion industry. We aim to define the Swedish term KRÄDD, and sort out how a designer or CEO in the fashion business should relate to the term, as well as the balance between cultural and economic capital. LÄS MER