Sökning: "Miss Brand"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden Miss Brand.

  1. 1. The use of marketing within Swedish football : A qualitative and comparative study between clubs in Allsvenskan

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Namroud Sizar; Nilsson Emilia; [2022]
    Nyckelord :;

    Sammanfattning : Over the years, football clubs have been transformed into companies that need a well-thought-out marketing plan. The most appropriate marketing strategies are implemented to achieve success in a market that has undergone a digital and global transformation. There are constantly new ways for businesses to market themselves. LÄS MER

  3. 2. How do fashion brands advertise sustainability? And does it really affect brand equity? : An empirical study on Adidas advertising on Instagram  

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Julia Hilltorp; Emily Magnusson; [2022]
    Nyckelord :Brand Equity; Social Media; Advertising; Environmental Sustainability; Social Sustainability; Brand Loyalty; Brand Awareness; Brand Associations; Perceived Quality;

    Sammanfattning : This paper examines how social- and environmental sustainability is advertised on Instagram and how it in turn affects consumer-based brand equity. Firstly, a latent content analysis was conducted on Adidas Instagram account, @adidas, to gain insights on how they use sustainability in their advertising through their Instagram posts. LÄS MER

  4. 3. Den förändrade förmedlingsprocessen : Sålt innan visning

    Kandidat-uppsats, KTH/Fastigheter och byggande

    Författare :Michaela Paro; Irina Tikhonova; [2018]
    Nyckelord :real estate transaction process; Förmedlingsprocessen;

    Sammanfattning : Vår studie är framtagen för att se hur fenomenet sålt innan visning gällande förmedlingsprocessen har ändrats under de senaste åren. I studien tar vi upp hur den förändrade förmedlingsprocessen påverkar mäklare, säljare och köpare och vad som är de egentliga faktorerna bakom det hela. LÄS MER

  5. 4. Retaining graduating students in Jönköping : From a place brand identity and place brand image perspective

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Ellen Steen; Sofia Lundberg; Tom Jolanki; [2016]
    Nyckelord :Place branding; place brand identity; place brand image; retention of graduating students;

    Sammanfattning : Purpose: The purpose of this thesis was to examine whether Jönköping’s brand image reflected its place brand identity, and to analyse if it affected the retention of graduating students.   Problem: Sweden has many cities with large universities that have extensive student populations. LÄS MER

  7. 5. The Good, the Bad & the Ugly. The strategic usage of characters within storytelling

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Lina Malmberg; Maria Ågren; [2015-07-08]
    Nyckelord :Storytelling; Characters; Strategy; Branding; Brand building;

    Sammanfattning : ABSTRACT Purpose: This study examines how ad/communication bureaus of storytelling view and work with characters in their storytelling, and what strategic considerations they take to this. The aim of this study is to highlight problems and contribute with insights, for how and why characters can be used when applying storytelling for the purpose of building a strong brand. LÄS MER