Sökning: "Mita Carlsson"

Hittade 1 uppsats innehållade orden Mita Carlsson.

  1. 1. Välgörenhetsorganisationers marknadsföring : "First they open their hearts, then their minds and then they will open their wallets". (Maud Randel)

    Kandidat-uppsats, Handelshögskolan BBS

    Författare :Mita Carlsson; Karin Ekholm; Nathalie Zamorano; [2009]
    Nyckelord :Fund- raising; non- profit organizations; marketing communication; brand; target group; relationships; Välgörenhet; ideella organisationer; marknadskommunikation; varumärke; målgrupp; relationer;

    Sammanfattning : Our reason for this study is to research how non- profit organizations focused on fundraising, market themselves to create and keep the relationships with their potential and existing contributors. With this study we also want to create an image of the meaning of marketing, applied to non- profit organizations focused on fundraisings, struggle towards attracting more contributors. LÄS MER