Sökning: "Moa Rodmark"

Hittade 1 uppsats innehållade orden Moa Rodmark.

1. 1. “Teslafamiljen” : En studie om huruvida kommunikation kan påverka konsumenters tillhörighet till ett företag

   Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Moa Rodmark; Josefin Cederäng; [2017]
   Nyckelord :Tesla; communication; brand communication;

   Sammanfattning : ABSTRACT   AIM: Consumers are to some extent more interested in being a part of a brand community rather than interested in the actual product the company are selling. In addition, the aim of this study is to examine Tesla’s communication to its consumers and whether the communication can affect consumers' feeling of being a part of the company. LÄS MER