Sökning: "Mobile Marketing"

Visar resultat 1 - 5 av 211 uppsatser innehållade orden Mobile Marketing.

  1. 1. Participation, Empowerment and Power Dynamics in the Digitalisation of Agriculture in Sub-Saharan Africa; Ethnographic Research on the Smallholder Farmers’ Use of Mobile Platforms for Agricultural Development in Kenya

    Master-uppsats, Göteborgs universitet/Institutionen för globala studier

    Författare :Álvar González Bujedo; [2023-02-09]
    Nyckelord :ICT; Digital Services; Rural Development; Economic Growth; Poverty Alleviation; Social Practice Theory; Site Analysis; Participant Observation.;

    Sammanfattning : Information and Communication Technologies, such as mobile phones, are hoped to contribute to rural development and poverty alleviation in Sub-Saharan Africa. Based on that mobile platforms bundle diverse digital services, including financing, marketing, and value chain management, they are supposed to be of support to smallholder farmers. LÄS MER

  3. 2. Inverkan av mjukvaruanvändarupplevelse (UX) på kundnöjdhet med mobiltelefon: Användare (Android och iOS)

    Master-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Syed Manzar Ali Rizvi; [2023]
    Nyckelord :Software identification; Usability; Software value; Satisfaction;

    Sammanfattning : This research analyzes the relationship between software usability, software identification,software value (User Experience) with customer satisfaction within the dynamic landscape of mobileoperating systems. With the growing importance of user experience (UX) in software design, the studyexplores how these factors collectively influence users' overall satisfaction, with a specific focus on theAndroid and iOS platforms. LÄS MER

  4. 3. From Streaming to Evoking That Extra Feeling

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rebecka Kullenberg; Andrés Emilio Garcia Raffo; [2023]
    Nyckelord :Brand Attachment; Brand Experience; Brand Extensions; Consumer Attitude; Streaming Services; Business and Economics;

    Sammanfattning : This study aims to investigate how brand extensions within streaming services affect consumers’ attitudes and emotional attachment to the parent brand. Beyond fit and quality, we provide an explanation of the connection between brand extensions, emotional attachment, and consumer attitude. LÄS MER

  5. 4. China Influencer E-commerce Livestreaming Marketing Strategy Research

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Yimeng Ma; [2023]
    Nyckelord :e-commerce; netnography; influencers; followers; and online community;

    Sammanfattning : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. LÄS MER

  7. 5. Bringing New Technology to a Complex Market : A Market Analysis of the VIPS Protocol

    Master-uppsats, Uppsala universitet/Industriell teknik

    Författare :Staffan Leijnse; [2023]
    Nyckelord :B2B Marketing; Segmentation; Technology Transfer; Commercialization; Case Study;

    Sammanfattning : University research being adopted by, or transferred to, industry has enabled many of the things we now take for granted. The road from a breakthrough at a university to societal consequences is however a long and winding road full of dead ends and surprising turns. LÄS MER