Sökning: "Mobile Self-scanning"

Hittade 3 uppsatser innehållade orden Mobile Self-scanning.

  1. 1. How to Target the Need for Self-Scanning Solutions in the Northeastern American Food Retail Market : A Case Study with Datema

    Magister-uppsats, KTH/Industriell marknadsföring

    Författare :PATRIK BERN; Joakim Larsen; [2016]
    Nyckelord :Self-scanning solutions; Northeastern American Food Retail; Omni-channel retailing; Customer Experience; Relationship Marketing; Industrial Marketing; Change Management; Entry Mode Theories;

    Sammanfattning : The development of digital solutions has changed the way consumers complete purchases today. New distribution channels through internet and mobile applications have come to challenge the business of traditional retailers. Thus, retailers must find new ways of keeping customers loyal to the store. LÄS MER

  3. 2. Self-Scanning Services in Food Retail : An Investigation on how Self-Scanning Services are adopted in the Swedish Food Retail Environment from a Service Fascination Perspective

    Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

    Författare :Emelie Ekman; [2016]
    Nyckelord :self-scanning services; mobile self-scanning; service fascination; self-service technology; innovative technology adoption; självscanningstjänster; mobilsjälvscanning; service fascination; självbetjäningsteknik; anammande av innovativ teknik;

    Sammanfattning : The retail industry is a competitive environment moving towards being rather service-oriented than product-oriented. It is hence essential for businesses to comprehend the market and act accordingly to differentiate themselves. A way of gaining competitive advantage and engage consumers is to invest in innovative technology. LÄS MER

  4. 3. Mobile Self-scanning -Increasing Self-Control?

    Magister-uppsats, Lunds universitet/Nationalekonomiska institutionen

    Författare :Sofia Frögelius; [2015]
    Nyckelord :Mobile Self-scanning; Self-control; Commitment Devices; Hyperbolic Discounting; Inattentiveness; Business and Economics;

    Sammanfattning : In the grocery store there are constantly occasions when choices are to be made. Sometimes it is hard to make the best choices. Therefore, consumers sometimes need tools to facilitate choosing the best groceries for their welfare. A mobile self-scanner can be such a tool. LÄS MER