Sökning: "Mobile advertising"

Visar resultat 1 - 5 av 76 uppsatser innehållade orden Mobile advertising.

  1. 1. Enhancing mobile advertising through 3D and AR

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Industriell teknik

    Författare :Erik Linnarson; [2023]
    Nyckelord :3D; AR; Advertising;

    Sammanfattning : Augmented Reality (AR) is making its way into many industries, with advertising being no exception. Existing literature within the field have focused on investigating the benefits of AR advertising from the perspective of businesses, for instance by measuring purchase intention and effect on attitude towards the brand. LÄS MER

  3. 2. China Influencer E-commerce Livestreaming Marketing Strategy Research

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Yimeng Ma; [2023]
    Nyckelord :e-commerce; netnography; influencers; followers; and online community;

    Sammanfattning : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. LÄS MER

  4. 3. Elicitation of emotions in advertising film : Analysis of the emotional response regarding different lengths of an emotionally based narrative commercial.

    Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Fredrik Gustafson; [2021]
    Nyckelord :Emotion; advertising film; film editing;

    Sammanfattning : In a world that is moving towards more mobile viewing, and shorter ad formats –the filmmaker must adapt. A lot of advertisers now ask for video which is originally created for a longer format, to be adapted into a shorter format. LÄS MER

  5. 4. Instagram and sustainability : how Instagram users make sense of their engagement within the sustainability context on the platform

    Master-uppsats, SLU/Dept. of Urban and Rural Development

    Författare :Caroline Budiwarman; [2021]
    Nyckelord :Instagram; social media; sustainability; influencers; consumption; sustainable consumption; sustainable; Instagram users; advertising;

    Sammanfattning : As mobile technology develops rapidly, social media has become an integral part of human daily life. One of the social media platforms that are popular nowadays is Instagram, the visual photo-sharing platform. Meanwhile, the term of sustainability also become more popular along with the growing awareness toward sustainability issues. LÄS MER

  7. 5. Skillnader hos generationers attityder och köpintention, finns de? : En kvantitativ studie av olika generationers attityder och köpintention gentemot marknadsföring i mobilen

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Angelica Aronsson; Elise Axelsson; [2020]
    Nyckelord :Attitudes; SMS; Sociala media; Generation X; Generation Y; Generation Z; Buying intention; Attityder; SMS; Sociala medier; Generation X; Generation Y; Generation Z; Köpintention;

    Sammanfattning : Problemformulering Det visar sig att marknadsföring kan påverka individers attityder både positivt och negativt, men frågan vi ställer oss är, skiljer sig olika generationers attityder kring annonsering via SMS och annonser på sociala medier och påverkar dessa attityder i sin tur intentionen till köp.  Syfte Syftet med studien är att undersöka och utvärdera om det existerar skillnader mellan olika generationers attityder till annonsering via SMS och annonsering på sociala medier som individer får på mobiltelefonen. LÄS MER