Sökning: "Moderately Dynamic Market"

Hittade 2 uppsatser innehållade orden Moderately Dynamic Market.

1. 1. The Role of A Flexible Brand Identity in A Dynamic Market : A Multiple-Case Study on Swedish Coffee Brands

   Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Louise Enoksson; Elin Larsson; [2020]
   Nyckelord :Brand Identity; Flexible Brand Identity; Brand Transformation; Brand Management; Moderately Dynamic Market; Adaptation; Consumers; Consumer behaviour; The Swedish Coffee Market; Communication;

   Sammanfattning : Conducting successful business requires a clear and steady brand identity, which is a part of brand management (Aaker, 1996; Kapferer, 1992, de Chernatony, 1999). Sticking to the core values and the traditions of the brand is beneficial. LÄS MER

3. 2. The Application of Futures Studies in Innovation Processes : Scenario methods as a tool to facilitate flexibility and enable future resilient products

   Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Författare :Linda Eriksson; Lina Simme; [2020]
   Nyckelord :futures studies; foresight; scenarios; innovation; innovation process; NPD; new product development;

   Sammanfattning : Companies are pressured by dynamic markets and the increase of innovation speed, technology change and shortening of product life cycles. They need to attend to customer demands and ever-changing environmental conditions, policies and regulations set by governments and institutions in order to stay relevant on the market and be allowed to operate. LÄS MER