Sökning: "Modern communication channels"

Visar resultat 1 - 5 av 61 uppsatser innehållade orden Modern communication channels.

1. 1. Inside the Future of Shopping Malls - Logistics Approaches for Enhancing the Collection Efficiency of Online Retail Orders from Shopping Malls by Delivery Agents

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Julia Krajka; Kaisa Nordlund; [2023-07-03]
   Nyckelord :Urban Logistics; Retail; Shopping Malls; Gig Economy; Last Mile Delivery; E-commerce; Automation; Micro-hubs; Parcel Lockers; Consumption Behavior; Stakeholder Management;

   Sammanfattning : Background: The rise of e-commerce has revolutionized the retail industry, with consumers now able to purchase goods online and receive their orders promptly at their doorstep. The COVID-19 pandemic has accelerated this trend, leading to traditional retailers reimagining their strategies and embracing omnichannel approaches to meet the growing demand for fast deliveries. LÄS MER

3. 2. Navigating the Evolving World of Fashion In-Game Advertising

   Master-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Evgenia Maria Botini; [2023]
   Nyckelord :gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Sammanfattning : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. LÄS MER

4. 3. Measurements, Estimations and Calibration with a Fully Digital Array

   Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Signaler och system

   Författare :Oscar Magnér; [2023]
   Nyckelord :WiDAR; signal processing; digital array; broadband antenna; array antenna; antenna; calibration; direct sampling; antenn; bredbandig; digital array; array antenn; direktsampling; signalbehandling; kalibrering; WiDAR; Saab AB; SAAB;

   Sammanfattning : In modern digital communication, transmission and reception of information through electromagnetic signals requires digital devices that can process high data rates accurately despite being located in information heavy environments. One type of antenna receiver is the digital antenna array, which can steer its lobes electronically to increase or decrease sensitivity in specific directions. LÄS MER

5. 4. A visual representation of the Russo-Ukrainian War Through the Perspective of Ukrainian and Russian Milbloggers on Telegram

   Master-uppsats, Uppsala universitet/Institutet för Rysslands- och Eurasienstudier; Uppsala universitet/Institutionen för informatik och media

   Författare :Julia Mazur; [2023]
   Nyckelord :Russo-Ukrainian War; Russia; Ukraine; Telegram; Mediatization; Media; Visual representation;

   Sammanfattning : The theory of mediatized war implies that any study of conflict that takes place in modern times must also consider the impact of the media within that conflict, especially including new media and communication technologies. Images as visual representations of war have become a part of the information warfare and used to create narratives rooted in the culture of media witnessing (Mortensen) but sometimes entirely divorced from reality (Baudrillard’s simulacrum). LÄS MER

7. 5. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Ebrahim Al-Sharif; [2023]
   Nyckelord :Employer branding EB ; diversity branding; inclusion branding; employer of choice EOC ; external digital communication; information technology IT ; Arbetsgivarvarumärke; mångfaldsvarumärke; inkluderingsvarumärke; föredragen arbetsgivare; extern digital kommunikation; informationsteknologi IT ;

   Sammanfattning : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. LÄS MER