Sökning: "Modes of persuasion"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden Modes of persuasion.

  1. 1. Consumer responsibilization in sustainable fashion communications on Instagram : A multimodal discourse analysis

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Vera Sofie Thallinger; Lusanda Ntintili; [2021]
    Nyckelord :Instagram; Social Media; Multimodal Discourse; Consumer Responsibilization; Sustainable Fashion; Cultural Marketing;

    Sammanfattning : Background, Problem Statement and Gap - Political agendas informed by the negative impacts of increasing consumption (including fashion consumption) have allocated major parts of the responsibility to contribute to sustainable development to individual consumers. These agendas subsequently highlighted the need to provide more information, including through media and social media, about the negative impacts of fashion consumption - and consumption at large - to the consumer. LÄS MER

  3. 2. The Search for Executives - A qualitative study exploring the reasonings of an executive search consultant

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Qendresa Balaj; Wilhelmina Finell; [2020]
    Nyckelord :Executive search; Biased recruitment practices; Ideal of an objective mission; Candidate suitability; Modes of persuasion;

    Sammanfattning : This thesis aims to explore executive search consultants' reasonings for a candidate's suitability for a given position, and whether or not these align with the industry's ideal of an objective mission. In total, three research consultants and six recruitment consultants have been interviewed at one executive search firm (ESF). LÄS MER

  4. 3. Är tanken halvfull eller halvtom? : En kvalitativ studie kring hur dagstidningarnas ledarskribenter framställer Bensinupproret 2.0. 

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Karl Edgren; Noah O'Rourke Drevfjäll; [2020]
    Nyckelord :Editorials; daily newspapers; The Gasoline Uprising 2.0; framing; rhetoric; modes of persuasion; public debate;

    Sammanfattning : The purpose of this bachelor thesis was to examine how Swedish opinion journalists chose to portray The Gasoline Uprising 2.0, from both a framing perspective and a perspective of modes of persuasion. The research questions examined were: How does opinion journalists at Swedish daily newspapers frame The Gasoline Uprising 2. LÄS MER

  5. 4. Det verkningsfulla språket : Bidrag i frågan om Maurice Merleau-Pontys retoriska relevans

    Kandidat-uppsats, Uppsala universitet/Avdelningen för retorik

    Författare :Axel Ahlrot; [2020]
    Nyckelord :Merleau-Ponty; retorik; fenomenologi;

    Sammanfattning : The following essay seeks to explore Maurice Merleau-Ponty’s philosophy of expression in order to tease out a perspective on language and communication that might be of interest for contemporary rhetoric. The point of departure is located in Merleau-Ponty’s claim that language (in the way we use it) is inherently meaningful and a privileged aspect of the human being-in and orientation-towards the world. LÄS MER

  7. 5. Uppbyggandet av förtroende i kriskommunikation : En retorisk analys av Stefan Löfvens och Boris Johnsons tal under Covid-19 pandemin 2020

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Elise Diana Svensson Elhorr; [2020]
    Nyckelord :Stefan Löfven; Boris Johnson; rhetoric; trust; Covid-19; Corona; speech to the nation; political communication; crisis communication; rhetorical analysis; rhetorical situation; Sweden; United Kingdom; UK; Stefan Löfven; Boris Johnson; retorik; förtroende; Covid-19; Corona; tal till nationen; politisk kommunikation; kriskommunikation; retorisk analys; retorisk situation; Sverige; Storbritannien;

    Sammanfattning : Syftet med denna fallstudie är att visa på en ökad förståelse kring regeringschefers förmåga att skapa förtroende sin kriskommunikation. Uppsatsen undersöker de tal till nationen som hölls av Sveriges statsminister Stefan Löfven och Storbritanniens premiärminister Boris Johnson vid Covid-19 pandemin under våren och hösten 2020. LÄS MER