Sökning: "Modevetenskap"

Visar resultat 1 - 5 av 78 uppsatser innehållade ordet Modevetenskap.

  1. 1. The fake-real or the real-fake? : En bild- och innehållsanalys om Lil Miquela, Kenza och Johanna E. Olsson på Instagram

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Oliver Dahle; Ellen Olsson; [2019]
    Nyckelord :Influencer; Virtuality; Reality; Hyperreality; Representation; Identity; Instagram Influencer; Virtualitet; Verklighet; Hyperrealitet; Identitet; Instagram; Cultural Sciences;

    Sammanfattning : The purpose of this bachelor thesis, The fake-real or the real-fake? An image and content analysis about Lil Miquela, Kenza and Johanna E. Olsson on Instagram, is to make an qualitative analysis of influencers which is in a unclear state between reality and virtuality. LÄS MER

  2. 2. The Impact Of High Fashion PR In The Creation Of A Fashion Editorial Image

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Isabelle Pandeya; [2019]
    Nyckelord :public relations; luxury; gatekeepers; fashion magazines; PR policies; Cultural Sciences;

    Sammanfattning : Brand owners protect their brands by setting policies through their public relations departments. The PR policies control how magazines communicate their brands to the public. This study examines the aesthetical values and impact of a brand owner’s public relations policies on fashion editorial images. LÄS MER

  3. 3. Design för alla? En kvalitativ studie av modets påstådda demokratisering och konsumenters upplevda symboliska värde av H&Ms designsamarbeten.

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Amanda Rognsvåg; Linda Finell; [2019]
    Nyckelord :H M; designer; consumer; collaboration; symbolic value; market; democratization konsument; samarbete; symboliskt värde; marknad; demokratisering; Cultural Sciences;

    Sammanfattning : The aim of this bachelor thesis is to examine consumers’ perceived symbolic value of H&M’s designer collaborations and if they consider the concept as a democratization of fashion. These collaborations are a part of a bigger and more complex development of the fashion industry. LÄS MER

  4. 4. HAS GUCCI GONE TOO PREMIUM MEDIOCRE? An analytical discussion about the Florentine fashion house’s seemingly bottomless consumer range

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Fanny Olander; [2019]
    Nyckelord :Gucci; Premium Mediocre; Affordable Luxury; Florence; Millennials; Digital era; Cultural Sciences;

    Sammanfattning : This thesis sets out to give an insight in why Gucci’s entry level products are doing increasingly well nowadays and clarifies how it is connected to Gucci’s global presence in the digital world. It also stresses that millennials feel entitled to luxury, and therefore shop more of what they believe to be luxurious and fashionable products than what previous generations have done. LÄS MER

  5. 5. The Second Skin : A study on the relationship between clothes and human bodies

    Master-uppsats, Stockholms universitet/Modevetenskap

    Författare :Emmi Flodin; [2019]
    Nyckelord :Second Skin; Clothes; Human Bodies; Culture and Nature; Material Agency; New Materialism;

    Sammanfattning : Clothes are the second skin on human bodies. By coming in contact with humans, clothes become a part of the body. Through the contact, clothes affect and enable human actions. This thesis investigates the relationship between human bodies and clothes by conducting interviews and wardrobe studies. LÄS MER