Sökning: "Mohamad Rifai"
Hittade 1 uppsats innehållade orden Mohamad Rifai.
1. CSR determinants of consumers' purchase of organic food : A cross-cultural comparison between China and Sweden
Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : The purpose of this thesis is to describe the determinants of corporate social responsibility (CSR) that are: community support, diversity, employee support, environment, overseas operations, and product, on consumers’attitude towards purchasing of Organic food brands with Individualism as a moderator. It obtains a quantitative method by the deductive approach. LÄS MER
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