Sökning: "Mohammad Beheshti"

Hittade 1 uppsats innehållade orden Mohammad Beheshti.

  1. 1. Exploitation of Customer Relationship Management (CRM) for Strategic Marketing in Higher Education : Creating a Knowledge-based CRM Framework for Swedish Universities

    Master-uppsats, IHH, Informatik

    Författare :Mohammad Beheshti; Azadeh Bagheri; [2010]
    Nyckelord :Customer Relationship Management CRM ; Marketing; Higher Education; Knowledge Management KM ;

    Sammanfattning : Abstract Swedish universities have always received greater attention from international students thanks to their well-quality and tuition-free programs. However, due to the introduction of tuition fee for non-EU/EEA students from fall 2011, it is predictable that by raising the threat of losing a rather large portion of international students, Swedish universities may experience a critical period over the early years after this change. LÄS MER