Sökning: "Mohammad Kheder"

Hittade 1 uppsats innehållade orden Mohammad Kheder.

  1. 1. Celebrity Endorsement - Consumers’ willingness to pay for celebrity endorsed products

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Mohammad Kheder; [2018]
    Nyckelord :;

    Sammanfattning : Celebrity endorsement has become a widely studied and applied concept by the marketers and managers in modern business organizations. With the progressive marketing and business methods, new promotional tools have also been introduced to provide a competitive edge to the organizations. This paper deals with the research question i.e. LÄS MER