Sökning: "Mohammad Kheder"
Hittade 1 uppsats innehållade orden Mohammad Kheder.
1. Celebrity Endorsement - Consumers’ willingness to pay for celebrity endorsed products
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : Celebrity endorsement has become a widely studied and applied concept by the marketers and managers in modern business organizations. With the progressive marketing and business methods, new promotional tools have also been introduced to provide a competitive edge to the organizations. This paper deals with the research question i.e. LÄS MER
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