Sökning: "Mohammed Khorshed Alam"

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  1. 1. An Exploration to Switching Barrier : Swedish Context

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Uttam K.c.; Mohammad Moazzam Hossain; Mohammed Khorshed Alam; [2008]
    Nyckelord :Satisfaction; Dissatisfaction; Loyalty; Swithiching Barrier; Banks;

    Sammanfattning : This thesis testifies the significance of switching barriers namely inertia, investment in relationship, switching costs, availability of alternatives and service recovery in the context of Swedish consumer. Though the barriers are proved as switching barriers it shows different trend in Swedish customers. LÄS MER