Sökning: "Mohsen Boughriou"

Hittade 1 uppsats innehållade orden Mohsen Boughriou.

  1. 1. Consumers’ attitude towards nudity in advertising- A qualitative study.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Mohsen Boughriou; Ehsan Abdollahkhani; [2018]
    Nyckelord :Consumers attitude; Nudity in imagery advertising; ABC model of attitude.;

    Sammanfattning : Different companies and advertising organizations along the time have been employing nudity as an ultimate tool to advertise their products or services and therefore attain the attention of the target market. Even though the tradition of presenting contents which include naked models has been somewhat a well-rooted strategy for decades but a significant factor that has not yet been studied enough is the attitude that target customers shape towards the mentioned sorts of advertisements. LÄS MER