Sökning: "Molly Dieden Bengtsson"
Hittade 1 uppsats innehållade orden Molly Dieden Bengtsson.
1. Hållbara investeringar - Hur tolkas och används de i varumärkesbyggande syfte?
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Sustainable investments. How are they interpreted and used as a part of branding? Seminar date: 2018-06-01 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) or (ECTS-cr) Authors: Linnea Björck, Mathias Löfkvist, Molly Dieden Bengtsson Advisor: Veronika Tarnovskaya Key words: Sustainable investments, ESG, branding, fund managers, banks Purpose: How fund management companies interpret sustainable investments and how they use sustainable investments in their branding Methodology: The essay has a qualitative research method and uses an abductive research method. LÄS MER