Sökning: "Mona Hashemi"

Hittade 1 uppsats innehållade orden Mona Hashemi.

  1. 1. Panos Emporio, Extending the Brand

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Mona Hashemi; Hadeel Hajem; [2012]
    Nyckelord :brand image; brand identity; brand equity; brand extension; horizontal brand extension; costumer attitudes; loyalty;

    Sammanfattning : Brands have for a long time been used to identify and distinguish organizations, companies and products, it can be compared to as the soul of a company. A brand extension is a clear channel for product innovation, which can be a powerful tool to hold a competitive advantage. LÄS MER