Sökning: "Mona Hashemi"
Hittade 1 uppsats innehållade orden Mona Hashemi.
1. Panos Emporio, Extending the Brand
Magister-uppsats, Högskolan i Borås/Institutionen TextilhögskolanSammanfattning : Brands have for a long time been used to identify and distinguish organizations, companies and products, it can be compared to as the soul of a company. A brand extension is a clear channel for product innovation, which can be a powerful tool to hold a competitive advantage. LÄS MER
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