Sökning: "Monetary Promotion"

Visar resultat 11 - 13 av 13 uppsatser innehållade orden Monetary Promotion.

1. 11. A location-based application : - From a consumer perspective

   Kandidat-uppsats, Ekonomihögskolan, ELNU

   Författare :Maria Andersson; Felix Ekman; Björn Sahlquist; [2012]
   Nyckelord :Location-based marketing; smartphone; application;

   Sammanfattning : The rise of mobile phones as the number one leading personal communication device make mobile phones very attractive for marketers, as they are always on, always with the consumer and always connected. Smartphones has the ability to update their location (thus the location of the consumer) by themselves. LÄS MER

3. 12. Promotion of Knowledge Sharing culture at local branch of a global Professional Services Firm: an Exploratory Case Study

   Magister-uppsats, Institutionen för datavetenskap, fysik och matematik, DFM

   Författare :Samaar Ahmed; Junaid Akram; [2011]
   Nyckelord :Knowledge Sharing; knowledge-sharing behaviours; Organizational culture; Knowledge sharing culture; Incentive and rewards;

   Sammanfattning : Professional Services Firms promote knowledge sharing cultures to maintain consistency in the internal flow of organizational knowledge. Building a knowledge sharing culture takes tough time. LÄS MER

4. 13. Marknadsföringen biblioteket : En fallstudie av Broby bibliotek

   Master-uppsats, Institutionen för ABM

   Författare :Karolina Persson; [2009]
   Nyckelord :Marketing; Marketing--Information services; Public libraries; Public librarians; Marknadsföring; Tjänster--Marknadsföring; Folkbibliotek; Bibliotekspersonal;

   Sammanfattning : The purpose of this master thesis is to use marketing theory on the library’s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. LÄS MER