Sökning: "Monetary Promotion"

Visar resultat 6 - 10 av 13 uppsatser innehållade orden Monetary Promotion.

  1. 6. To Gift or not to Gift? : Reciprocity at a Durable Goods Retailer

    Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Cecilia Rånman; Axel Bendes; [2018]
    Nyckelord :Durable goods retailer; reciprocity; gratitude; obligation; customer satisfaction; impulsive buying; spending; gift giving; sales promotion; field experiment; consumer behavior.;

    Sammanfattning : Due to intense competition, retail stores are today forced to come up with exciting new sales promotional ideas to remain a relevant choice for customers. Gift giving is a sales promotional tool which has previously demonstrated to increase customer satisfaction and spending - an ideal situation for any retailer. LÄS MER

  3. 7. Ett extra par eller halva priset?: En kvantitativ studie om effekterna av digitala promotioner på hedoniska och utilitaristiska varor med avseende på varumärkeskapital, attityd och köpintention

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Alexander Paziraei; Alexander Onelli; [2018]
    Nyckelord :online; promotion; hedonic; utilitarian; brand equity;

    Sammanfattning : Different type of promotions has been a crucial part of retailing for at least the last couple of decades. Lately, online commerce has been continuously growing at a great rate which entails that retailers have to quickly adapt to a rapidly changing marketplace and consumer behaviour in order to stay competitive. LÄS MER

  4. 8. Exploring one approach to food sovereignty: A case study of a Kenyan community-based organization

    Kandidat-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/Humanekologi

    Författare :Astrid Uldum Fabrin; [2015]
    Nyckelord :food sovereignty; agroecology; permaculture; subsistence farming; ecovillages; intentional community; self-sufficiency; Social Sciences;

    Sammanfattning : This ethnographic case study analyses ecological, socio-cultural and economic practices taking place in a community-based organization (CBO), Organic Technology Extension and Promotion of Initiative Centre (OTEPIC), in rural Trans Nzoia County, Kenya, in order to understand how food sovereignty is promoted for community members and local small scale farmers in the given geographical context. Through a nine-week-long fieldwork, which incorporated participatory observation, semi-structured interviews and a focus group discussion, I reached findings that describe the ways in which OTEPIC promotes food sovereignty. LÄS MER

  5. 9. Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Martina Dahl; Anna Johnsson; [2015]
    Nyckelord :Sales Promotion; Monetary Promotion; Non-Monetary Promotion; Brand Knowledge; Brand Awareness; Brand Image; Swedish Food-Retail Industry; Fast Moving Consumer Goods FMCG;

    Sammanfattning : Title: A quantitative study extending the understanding regarding the influence of sales promotion on brand knowledge   Background: Sales promotion is a marketing communication activity that aims to promote a purchase, usage or trial of a particular brand. Sales promotion activities can provide significant benefits and incentives that could help the brand to differentiate from competitors and can contribute to the consumer’s brand knowledge. LÄS MER

  7. 10. ATT TRIGGA KONSUMENTERTILL KÖP : Genom olika säljfrämjande åtgärder

    M1-uppsats, Högskolan i Skövde/Institutionen för teknik och samhälle

    Författare :Jenny Vikström; Alexandra Eriksson; [2012]
    Nyckelord :Offers; Promotion; savings offers; monetary campaigns; sales promotions; SP; coupons; SMS offering; Buy one get one for free B1G1F .; Erbjudande; Kampanjerbjudande; besparingserbjudande; monetära kampanjer; säljfrämjande åtgärder; kuponger; SMS erbjudande; Tag 2 betala för 1;

    Sammanfattning : Det finns idag väldigt många olika handelsföretag, vilket medför att konkurrensen om konsumenterna är stenhård. Butiker använder många olika former av marknadsföring för att nå fram till sina respektive målgrupper, marknadsföring är ett väldigt brett begrepp och involverar många olika åtgärder som butiken kan använda sig av. LÄS MER