Sökning: "Money Priming"

Hittade 5 uppsatser innehållade orden Money Priming.

  1. 1. Instagram Followers as Social Wealth: How having more vs less impact consumers' well-being and relationships

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Stina Lönnkvist; [2019]
    Nyckelord :Marketing; Consumer Behavior; Priming; Social Media; Instagram;

    Sammanfattning : In 2019, Instagram passed one billion monthly users worldwide, and an average US user spends 53 minutes per day on the application. Numerical constructs such as followers are clearly displayed on consumers' user accounts, communicating what can be interpreted as a form of social wealth. LÄS MER

  3. 2. Stakes and Social Distance in Deceptive Behavior: Experimental Evidence from Malawi

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Författare :David Cesar-Heymann; [2017]
    Nyckelord :Social distance; Fraud; Deceptive behavior; Development; Malawi;

    Sammanfattning : In a novel experimental setting, we study how stakes and the social distance of the opponent affect deceptive behavior. We run a field experiment using pre-trained actors of different ethnicities who serve as customers utilizing a common means of transport - the bicycle taxi service in Lilongwe, Malawi. LÄS MER

  4. 3. For Richer or Poorer - For Better or Worse? A Quantitative Study Investigating the Effects of Money Priming in a Marketing Context

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Andrea Ringblom; Josefine Bergkvist; [2016]
    Nyckelord :Marketing; Advertising; Money Priming; Unintended effects;

    Sammanfattning : Consumers are constantly exposed to prices and reminders of money, yet little research has been conducted on the effects it may have on consumers. The purpose of this thesis was to build upon prior research regarding the effects of money priming and apply it to a marketing context, investigating if it would generate the same outcomes. LÄS MER

  5. 4. Influence of cultural differences on «the time versus money effect» : The case of Russia and Sweden.

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Tatiana Egorova; Daria Kolesnikova; [2016]
    Nyckelord :time-vs-money effect; consumer behavior; priming; product evaluations; self-construal;

    Sammanfattning : The paper explores the manifestation of “the time vs. money effect” in the intercultural setting. “The time vs. money effect” reveals itself as the consequence of priming either time or money that results in shifting product attitudes expressed by consumers. LÄS MER

  7. 5. Syndaren: Människan : En kritisk diskursanalys av klimatfrågans gestaltning i svensk dagspress

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Martin Bylund; [2015]
    Nyckelord :Klimat; journalistik; kritisk diskursanalys; civilisation; framing; gestaltning; priming; IPCC; växthuseffekten; dagordningsteorin; dagordningsmakt; natur; hot;

    Sammanfattning : The aim of this study is to examine the framing of the issue of climate change in two swedish daily newspapers . 55 texts, 36 of which are from the morning newspaper Dagens Nyheter and 19 from the tabloid Aftonbladet go through a critical discourse analysis in terms of how they portray climate change itself, the actors involved, blame and responsibility for causing and alleviating the problem, possible solutions, system criticism as well as which ideologies and power relationships are supported by existing narratives. LÄS MER