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  1. 1. The new football business: a challenge for elite followers. -A case study for IFK Göteborg-

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Heliodoro Martin; Monica Marquez; [2001]
    Nyckelord :Football industry; transfer system; commercialisation; UEFA Champions League; elite followers; business strategy; and sp;

    Sammanfattning : A decade ago, as the 1990's opened, many small tentative steps were ventured into the new (at that time) business age. Which of football's leaders could then have foreseen the sheer scale and speed of football's economic revolution? Associated industries such as media, sportswear, advertising, and so forth have seen football as an attractive business and thus many off-the-field developments have speeded up its expansion. LÄS MER