Sökning: "Moniek Lammersma"
Hittade 1 uppsats innehållade orden Moniek Lammersma.
1. Millennials purchasing the good old days : The effects of nostalgic advertising on brand attitude and purchase intention among millennials
Magister-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Background: Advertising clutter is undesirable for both consumers and advertisers. This problem increases and is predicted to grow in the future. To break through the advertising clutter and grab the attention of consumers, nostalgic advertising is considered an effective strategy. LÄS MER
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