Sökning: "Monki"

Visar resultat 1 - 5 av 16 uppsatser innehållade ordet Monki.

  1. 1. Hur kommunicerar H&M Group hållbarhet i en ohållbar bransch? : En multimodal kritisk diskursanalys av klädföretagen inom H&M Groups CSR-kommunikation

    Kandidat-uppsats, Jönköping University/Högskolan för lärande och kommunikation

    Författare :Emma Öberg; Frida Ström; [2021]
    Nyckelord :MCDA; CSR; hållbarhetskommunikation; trovärdighet; tillit; H M Group;

    Sammanfattning : The study “How does H&M Group communicate sustainability in a non-sustainable industry?” examines how the fashion companies H&M, Arket, COS, & Other Stories and Monki, who are part of the H&M Group, communicates Corporate Social Responsibility (CSR) at their websites and how trustworthy their communication is. CSR is about how companies take a greater social responsibility than what the law requires to contribute to a better world. LÄS MER

  3. 2. Hur H&M, monki och Arket kommunicerar hållbarhet i sina reklamkampanjer

    Kandidat-uppsats, Malmö högskola/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Emelie Ersgården; Elin Carlsson; [2021]
    Nyckelord :CSR; hållbar marknadsföring; varumärke; Monki; Arket; H M; hållbarhet; kommunikation;

    Sammanfattning : This study examines how H&M, Arket, and Monki communicates sustainability in their campaigns on IGTV, and how they work with sustainable marketing to highlight their ethical capital. To investigate this, a thematic semiotic analysis has been applied. LÄS MER

  4. 3. The Future of Shopping is On(Live) : En netnografisk studie om fenomenet Live Video Shopping och digitaliseringens roll i utvecklingen av modeindustrin

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Sofia Karlefeldt; Fanny Risberg; [2020]
    Nyckelord :live video shopping; fashion; digitalization; consumption; prosumption; customer experience; mode; digitalisering; konsumtion; Cultural Sciences;

    Sammanfattning : The purpose of this bachelor thesis, called “The Future of Shopping is On(Live) - en netnografisk studie om fenomenet Live Video Shopping och digitaliseringens roll i utvecklingen av modeindustrin”, is to create a deeper understanding of the phenomenon Live Video Shopping. More specifically it aims to provide an understanding of how this new way of consumption can be understood as a part of an on-going developing fashion industry. LÄS MER

  5. 4. Femvertising: feminism i syfte att sälja : en undersökning om konsumenters perspektiv på konceptet femvertising

    Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Tilda Hallencreutz; Agnes Jacobson; [2019]
    Nyckelord :femvertising; feminist advertising; female representation; consumer perspective; consumer culture;

    Sammanfattning : Femvertising is a relatively new concept that describe the use of feminism in advertising. Femvertising aims to both strengthen the image of women and overrule stereotypical representations of women in advertising, whilst at the same time aims to sell products. LÄS MER

  7. 5. From Product to Service : Developing and testing a retail PSS utilising direct to garment printing tocustomise fashion garments

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Sophie-Marie Ertelt; Ecaterina Guzun; Mirja Scott; [2018]
    Nyckelord :Product Extension Service; PSS blueprint; Mass customisation; Direct to Garment Printing; Design for Sustainability;

    Sammanfattning : Background - Consumer individualisation is a growing challenge in the fashion industry, yet it is also an area of great potential as well as a way to dampen over-consumption. The potential lays in how fashion brands can find ways to steer consumption towards a circular economy and utilise their platform to create meaningful connections with its consumers. LÄS MER