Sökning: "Moral branding"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden Moral branding.

  1. 1. Drunk Elephant: The New Toys’R’Us?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Diep My Dinh; Talía Yepes; Ida-Nora Hammar; [2024]
    Nyckelord :gen alpha; corporate brand; branding; beauty care branding; moral philosophy; gen alpha marketing; Philosophy and Religion; Social Sciences; Business and Economics;

    Sammanfattning : Drunk Elephant, a skincare brand known for its clean ingredients and cheerful branding, has experienced a surge in popularity driven by Gen Alpha's unexpected adoption on social media. While this newfound audience has boosted sales, concerns are mounting regarding the impact of early exposure to beauty standards and consumption habits on young children. LÄS MER

  3. 2. Constructing Heroes and Villains : Identifying Narratives in the Ukrainian Defence’s Social Media Presence

    Kandidat-uppsats, Uppsala universitet/Statsvetenskapliga institutionen

    Författare :Lydia Holmén; [2023]
    Nyckelord :digital diplomacy; nation branding; security branding; narrative; security narrative;

    Sammanfattning : This paper examines the narratives that Ukraine is telling through their official Defence of Ukraine account on X, and what the implications of those narratives are. At the time of this study, a conflict is taking place in Ukraine after the invasion of Russia on Ukrainian territory. LÄS MER

  4. 3. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nazerath Sithara Novak; Josephine Hannah Palmeholt-Letchumanan; [2023]
    Nyckelord :Business and Economics;

    Sammanfattning : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. LÄS MER

  5. 4. Feminist Approaches to Self-Representation & Political Storytelling: A Modern Strategy of Nation Branding in the West

    Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Nicodemus Adsersen; [2023]
    Nyckelord :Feminist leadership; Nation branding; Constructed self-representation; Political storytelling; Western identity.; Law and Political Science;

    Sammanfattning : This essay sought to investigate the extent to which two Nordic Prime Ministers performed their leadership on Instagram in accordance with a feminist leadership theory during the Covid-19 crisis. It then inquired into those performances’ potential consequences. LÄS MER

  7. 5. Brand Activism Scepticism

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Gal Dagan; Jessica van Zeijderveld; [2022]
    Nyckelord :Brand Activism; Brand Management; Consumer Perception; Consumer Validation; Branding; Business and Economics;

    Sammanfattning : The aim of this thesis was to deepen the understanding of brand activism by looking into existing and novel dimensions on which consumers base their validation and opinion of brands engaging in socio-political discourse. This dissertation followed a dual-analysis approach in which both qualitative and quantitative research was conducted. LÄS MER