Sökning: "Moritz von Raczeck"

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  1. 1. PSS Design in Practice - How a Choice Experiment Can Help Configuring a New Subscription Offer. The Case of Care by Volvo’s Used Car Subscription Offer

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Fabian Perktold; Moritz von Raczeck; [2019-07-09]
    Nyckelord :PSS Design; PSS Configuration; Servitization; Car Subscription; DCA; Discrete Choice Experiment; Choice-Based Conjoint; Customer Preferences; WTP;

    Sammanfattning : Background and Purpose The automotive industry is facing huge challenges as the perception and utilization of cars is changing. As a result, many automotive companies are increasingly moving away from solely selling cars and starting to offer bundles of products and services (PSS) instead. LÄS MER