Sökning: "Morris Johnson"
Hittade 2 uppsatser innehållade orden Morris Johnson.
1. WHAT IS THE ROLE OF NEW IDEAS INTO BUSINESS MODEL RENEWAL?
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis purpose: The purpose of the present master thesis is to examine if new ideas generated in an organization are able to change its business model, thus leading to business model renewal. For that reason the way an organization can be creative is going to be examined, focusing on the result that the application of an idea had, investigating possible connections between new ideas and the renewal of the business model. LÄS MER
2. AN EXAMINATION OF THE NEED FOR RESOURCES WHEN SHIFTING FROM A PRINT BASED BUSINESS MODEL TO A DIGITAL BUSINESS MODEL IN THE NEWSPAPER INDUSTRY
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: An examination of the need for resources when shifting from a print based business model to a digital business model in the newspaper industry Date of the seminar: May 2, 2012 Course: Master Corporate Entrepreneurship and Innovation Internship and degree project (Master thesis 15 ECTS) Author: Dallyce Sax Advisor: Joakim Winborg Keywords: Need for resources, business model change, organizational change, newspaper industry Thesis purpose: This paper aims to explore how newspaper companies address the need for resources when shifting from a print based business model to a digital business model. In particular the paper examines what resources are considered, what the sources of the resources are, and if the decisions are affected by their potential consequences on organizational change and culture. LÄS MER
