Sökning: "Morteza Yahyaei Bavil"

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  1. 1. Return policies for online clothing retailers - A study of the return policy leniency and the importance of return policies to retailers and consumers

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Marios Melachroinos; Morteza Yahyaei Bavil; [2020-06-15]
    Nyckelord :Product returns; reverse logistics; return management; customer loyalty; retention;

    Sammanfattning : Problem discussion and objective: Clothing product returns have become a real challenge in today's world as more consumers are experiencing online shopping, replacing the traditional physical shopping experience. In order to deal with this challenge, online retailers are in great need to take advantage of their reverse flow using efficient return management strategies. LÄS MER