Sökning: "Moving Brands"

Visar resultat 1 - 5 av 48 uppsatser innehållade orden Moving Brands.

  1. 1. Becoming by Buying : A qualitative study about Brandengagement in self-concept (BESC) in the pre-purchase stage

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Philip Brunkes; Lina Johansson; [2023]
    Nyckelord :Fast-Fashion; Brand Engagement in Self-concept; Pre-purchase stage; Self- concept; Consumer decision making process; Self-congruity;

    Sammanfattning : Fast fashion brands provide consumers with constantly available opportunities to update,not only their wardrobes, but themselves. As our identities have become a constant projectto work on, consumption of fast fashion involves the possibilities of trial and error ofpersonal development. LÄS MER

  3. 2. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    L1-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Xinying Liu; Zirong Wang; [2023]
    Nyckelord :Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Sammanfattning : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. LÄS MER

  4. 3. Driving Into the Ecosystem - Service Ecosystem Loyalty in the 2022 Car Industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Rönnquist Fia; Laura Nedebock; [2022-08-04]
    Nyckelord :automotive industry; car-sharing; car subscription; car leasing; car purchase; access economy; service economy; servicification; brand loyalty; service loyalty; ecosystem loyalty;

    Sammanfattning : This paper aims to add to the novel concept of ecosystem loyalty, specifically applied to the automobile industry. The automotive industry is shifting as part of general trends in sustainability, digitalization, servification, and shifting consumer values. LÄS MER

  5. 4. Circular Design and its applications in the Electric Guitar Industry : Development of a Circular Business Model System

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :David Blomgren; [2022]
    Nyckelord :Circular Design; Circular Economy; sustainability; holistic design;

    Sammanfattning : Our society is all the more shifting towards focusing on the impact that we have on the world’s climate and reducing our environmental impact is getting increasingly popular. Amongst efforts to reduce the impact of the products that we use, the field of Circular Design has emerged as a solution that tackles the problem at its roots in a holistic way, aiming to not only reduce the climate impact of products, but to transition our entire society into a sustainable one through the implementation of a Circular Economy. LÄS MER

  7. 5. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Saiful Islam; [2022]
    Nyckelord :Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

    Sammanfattning : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. LÄS MER