Sökning: "Muhammad Aamer Raza"

Hittade 1 uppsats innehållade orden Muhammad Aamer Raza.

  1. 1.  “What are the main factors that influence consumers in their choice of green energy company over the conventional energy”? : “The role of green marketing in development of consumer behavior towards green energy”

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Usama Awan; Muhammad Aamer Raza; [2010]
    Nyckelord :Green Energy; Green Marketing; Green. Consumer Behavior; Consumer Decision. Social Responsibility;

    Sammanfattning : Purpose: The purpose of this thesis is to study the factors affecting consumers while taking decision towards electricity providing company. Theoretical Frame work This academic work starts by presenting the background information of energy market, and then presents concept of green marketing, social responsibility, green energy, and consumer behavior in literature review. LÄS MER