Sökning: "Muhammad Farhan Wahid Qureshi"

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1. 1. Role of Social Marketing in Social Enterprises : The Case of Gavle

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Muhammad Farhan Wahid Qureshi; [2015]
   Nyckelord :Social Enterprises; Social Marketing; Gavle; Adventure Gavle; Rapatac; Sandaga; Relationship Marketing; Marketing 4ps.;

   Sammanfattning : Aim: The aim of the study is to investigate how social enterprises can use social marketing for image building, and changing behaviors in the society.   Methodology: A qualitative method was used, based on 10 interviews from two social enterprises in Gavle. LÄS MER