Sökning: "Muhammad Ghayour Khan"

Hittade 1 uppsats innehållade orden Muhammad Ghayour Khan.

  1. 1. Corporate Identity, Corporate Branding and Brand Image

    Master-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU

    Författare :Muhammad Ghayour Khan; Omar Khan; [2016]
    Nyckelord :Corporate identity; Corporate branding; Brand image; Organizational culture.;

    Sammanfattning : This dissertation aims to address the research gap which was evident on the apparel industry. The authors identified that additional research is required on how corporate identity influences the designing of a brand image on apparel industry. LÄS MER