Sökning: "Muhammad Madsen"
Hittade 1 uppsats innehållade orden Muhammad Madsen.
1. "Sour Milk" Corporate Branding under Surrogate Boycotts - the case of Arla Foods in the Muhammad Crisis
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Surrogate boycotts are highly threatening for corporations in terms of both economical cost and image damage. All corporations are due to our globalized environment and increased stakeholder fragmentation gradually more risking to become victims of surrogate boycotts, which of nature is hard if not impossible to predict and prevent. LÄS MER
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