Sökning: "Muhammad Zaigum Awan"

Hittade 1 uppsats innehållade orden Muhammad Zaigum Awan.

  1. 1. Exploring Branding During Exportation: AMulti-case Study of SMEs in the B2B Sector

    Master-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Muhammad Zaigum Awan; Asoh Gwendoline Ngwa; [2020]
    Nyckelord :Branding; Business-to-business sector; Exportation; Small and medium sized enterprises.;

    Sammanfattning : ABSTRACTPurpose: The purpose of this study is to assess and examine the nature and scope of brandingduring exportation within SMEs in the B2B context. The findings of this study will increaseknowledge of the relative challenges that SMEs are faced with when it comes to branding duringexportation and how it influences their export performance. LÄS MER