Sökning: "Multi-channel Retailing"

Visar resultat 1 - 5 av 21 uppsatser innehållade orden Multi-channel Retailing.

  1. 1. The Magic of The Metrics: Multiple case studies on the utilization of business performance metrics in channel integration development and implementation

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Putri Senvia Kusumawardani; Xingyue Liao; [2023]
    Nyckelord :Channel Integration; Business Performance Metrics; Intra-organizational Collaboration; Multi-channel Retailing; Omni-channel Retailing;

    Sammanfattning : Nowadays, retailers, especially in the FMCG sector, are applying multi- and omni- channel retailing to satisfy customers' dynamic needs, which requires them to address channel integration (CI) 's organizational challenges. The literature identifies a strong linkage between business performance metrics (BPM) and CI organizational challenges. LÄS MER

  3. 2. What conditions determine consumers' acceptance and use of omnichannel retailing in Swedish clothing industry

    Master-uppsats, Jönköping University/IHH, Centre for Family Entrepreneurship and Ownership (CeFEO); Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Författare :TING YANG; Yang Wu; [2021]
    Nyckelord :Retail; Omnichannel; Consumer behaviour; SO-LO-MO;

    Sammanfattning : Background  In the past, consumers would go to physical stores to gather information and end their shopping there, with physical stores being one of the few sources of product information. Today, with the coming of the digital age, there are gradually more and more channels to gather information. LÄS MER

  4. 3. Nya försäljningskanalers framväxt inom klädhandeln : En utforskande studie inom klädhandeln

    Kandidat-uppsats, Jönköping University/JTH, Logistik och verksamhetsledning; Jönköping University/JTH, Logistik och verksamhetsledning

    Författare :Axel Ekros; Gustaf Utbult; [2020]
    Nyckelord :Buying behaviour; fashion retail; retail; trends; Köpbeteende; klädhandel; detaljhandel; trender;

    Sammanfattning : Syfte – Studiens syfte är “Studera dagens köpkanaler för att möta nya trender inom detaljhandeln.”. För att besvara denna studies syfte har tre frågeställningar formulerats:  1.       Hur är dagens köpbeteende idag? 2. LÄS MER

  5. 4. Contextual factors for omni-channel warehousing: An empirical study in China

    Master-uppsats, Lunds universitet/Teknisk logistik

    Författare :Qi Jiang; Ruoyu Wang; [2019]
    Nyckelord :Omni-channel; Warehouse operations and design; Chinese market; E-commerce; Contextual factors; Technology and Engineering;

    Sammanfattning : Introduction: In recent years omni-channel retailing has been accepted and used by both physical and e-commerce retailers. In omni-channel retailing different channels are integrated. An effective and efficient distribution system is becoming more crucial. The core of the distribution system is warehousing that affects lead time and logistics cost. LÄS MER

  7. 5. How to Implement an Omni-Channel Supply Chain. A Case Study of Intersport Sverige AB

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Tilde Bjärfors; Aron Hwang; [2018-07-31]
    Nyckelord :Multi-Channel; Omni-Channel; Supply Chain; Retailing and Change Management;

    Sammanfattning : Title: How to implement an omni-channel supply chain. A case study of Intersport Sverige AB. Thesis degree: Master Degree Project in Innovation and Industrial Management. Authors: Tilde Bjärfors and Aron Hwang. LÄS MER