Sökning: "Multi-channel Retailing"

Visar resultat 16 - 20 av 22 uppsatser innehållade orden Multi-channel Retailing.

1. 16. Omni-Channel Retailing : Blurring the lines between online and offline

   Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Linda Staflund; Malin Kersmark; [2015]
   Nyckelord :omni-channel; retailing; integration; channel integration; retail; channel;

   Sammanfattning : Background Omni-channel retailing has developed as an extension of multi-channel retailing. The difference between the concepts is the level of integration, where an omni-channel requires seamless and complete channel integration compared to a multi-channel where the level of integration varies from non-existing to high. LÄS MER

3. 17. Information based power – A balancing act between retail strategies and consumer movement patterns

   Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :My Lindersson; Malin Nilsson; [2015]
   Nyckelord :Multi-channel retailing; omni-channel retailing; consumer movement patterns; high involvement products; information; information-based power; Social Sciences; Business and Economics;

   Sammanfattning : Problem background: The barrier between physical stores and online stores is blurred, which is paving the way for multi- and omni-channel retailing. Consumers of today are having a great access to information, due to their increased use of digital devices. LÄS MER

4. 18. How furniture shopping couldchange through omni-channelretailing and the use of technology-based innovations

   Master-uppsats, KTH/Industriell marknadsföring

   Författare :JOAKIM UDDENFELDT; [2014]
   Nyckelord :Omni-channel; online shopping; multi-channel; furniture shopping; omni-kanaler; online handel; multi-kanaler; möbel handel;

   Sammanfattning : Syftet med denna forskning är att få en bättre förståelse för de faktorer som påverkar konsumenternas beslutsfattande vid köp av möbler och hur Omni - kanaler och teknologiska innovationer kan bidra till möbelindustrin och hur det påverkar de olika marknadsföringskanalerna och hur det i slutändan kan förändra upplevelsen för kunden. Den teori som har använts i denna studie omfattar områdena Omni  kanaler, marknadsföring och detaljhandel, allmän detaljhandel och dess kundupplevelse , beslut och konsumentbeteende vid köp av möbler, hur sociala medier påverkar marknadsföringen och teknologiska innovationer inom möbelindustrin. LÄS MER

5. 19. Multi-channel Sales Distribution- Should Online Retailers Expand Offline?

   Master-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

   Författare :REBECCA SJÖLANDER; LENA LANGEGGER; [2013]
   Nyckelord :Multi-channel strategy; Online expanding offline; distant selling sales distribution;

   Sammanfattning : The retail industry is in a motion of fascinating developments, it can be currently alleged that it is one of the most innovating fields within research. Online retailing in particular has experienced major changes in recent years. However, these developments are slowing down as online retailing is entering a mature state. LÄS MER

7. 20. Bridging the gap : A feasibility study of a public showroom

   Master-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

   Författare :SANDRA LJUNGSTRÖM; SPÅNGBERG; [2013]
   Nyckelord :Public showroom; e-retailing; brand management; pop-up stores; multi-channel;

   Sammanfattning : Purpose: To examine whether there is an interest in a public showroom for Swedish consumers and fashion e-retailers and how it could benefit them. Design/methodology/approach: Qualitative interviews with two Swedish fashion e-retailers were conducted in order to understand if there was an interest in a public showroom amongst the chosen companies. LÄS MER