Sökning: "Multilingual Marketing"
Hittade 1 uppsats innehållade orden Multilingual Marketing.
1. Signs From Above
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This thesis looks into cross-cultural in-store marketing and how, with the use of contemporary symbols, marketing messages can cross language barriers. In the context of cosmopolitan cities with large populations of international inhabitants, being able to market to all individuals regardless of linguistic abilities and cultural backgrounds is critical for firms to stay competitive. LÄS MER
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