Sökning: "Multilingual Marketing"

Hittade 1 uppsats innehållade orden Multilingual Marketing.

  1. 1. Signs From Above

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Agnes Nilsson; Thomas McCahan; [2018]
    Nyckelord :In-store Marketing; Cross-cultural Marketing; Multilingual Marketing; Symbols; Icons; Semiotics; Contemporary Symbols; Emoji’s; Cosmopolitanism; Business and Economics;

    Sammanfattning : This thesis looks into cross-cultural in-store marketing and how, with the use of contemporary symbols, marketing messages can cross language barriers. In the context of cosmopolitan cities with large populations of international inhabitants, being able to market to all individuals regardless of linguistic abilities and cultural backgrounds is critical for firms to stay competitive. LÄS MER