Sökning: "Multimodal analysis"

Visar resultat 1 - 5 av 523 uppsatser innehållade orden Multimodal analysis.

  1. 1. IMAGINE THAT – DATORREKLAM SOM UTTRYCK FÖR SAMTIDA SAMHÄLLSIDEAL. En multimodal kritisk diskursanalys av 1980-talets reklambilder för persondatorer

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Esther Malmqvist; [2024-03-06]
    Nyckelord :Persondator; Marknadsföring; Medieteknologier; Sociotechnical Imaginaries; Multimodal kritisk diskursanalys;

    Sammanfattning : Until the 1970s, computers were primarily being used by universities, bigger companies or nationstates. With the invention of the microchip the average size of computers was reduced and they became more affordable, resulting in the creation of the microcomputer and eventually personal computers. LÄS MER

  3. 2. National Heroes, Digital Soldiers, Vulnerable Children and all the Others: A Critical Discourse Analysis of Videos Communicating the QAnon Conspiracy Theory

    Master-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Cecilia Gatenheim; [2024-02-23]
    Nyckelord :conspiracy theory; far-right; emotions; video analysis; discourse analysis;

    Sammanfattning : This thesis analyses the making of Us and Them in videos communicating the QAnon conspiracy theory, which have been circulating on online social forums. For this purpose, Multimodal Critical Discourse Analysis is used, together with Sara Ahmed’s cultural theory of emotions. LÄS MER

  4. 3. Representation av genus i svenska ungdomsserier : En multimodal kritisk diskursanalys av genusrepresentation i Young Royals och Störst av allt

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Lizette Bergman; Erica Jonbacker; [2024]
    Nyckelord :Representation; stereotypes; gender; MCDA; Netflix; Young Royals; Störst av allt Quicksand ;

    Sammanfattning : The purpose of the study “Representation of gender in Swedish youth TV series” is to illustrate how genders are represented in Swedish youth tv-series. Young people are influenced by the media when creating their identities and shaping their views of the world. LÄS MER

  5. 4. Soft Hooligans : den nya mjuka supporten och motståndet mot hegemonisk maskulinitet på läktarna

    Kandidat-uppsats, Lunds universitet/Institutionen för kommunikation och medier; Lunds universitet/Medie- och kommunikationsvetenskap

    Författare :Matilda Åhlén; Wilma Pihl; [2024]
    Nyckelord :Soft Hooligans; Supporters; Fans; Soccer; Football; Social media; Fanculture; Participatory culture; Social rituals; Masculinity; Feminization.; Social Sciences;

    Sammanfattning : This study examines the case of Soft Hooligans and their significance in the supporter culture. The study aims to highlight the patriarchal structures exemplified by football stands and how Soft Hooligans dismantle these structures. LÄS MER

  7. 5. ”Smile less, it shows weakness” Gemenskapsbyggande och intertextualitet i memes om Sigma Males på Tiktok

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Isabell Mattila; [2024]
    Nyckelord :;

    Sammanfattning : Memes have long been an integral part of internet culture, constantly evolving in humor and perpetuated by the individuals who create and share them. What may be funny today can quickly become stale and forgotten, as determined by the very same people. LÄS MER