Sökning: "Multiple product endorsement"
Visar resultat 1 - 5 av 6 uppsatser innehållade orden Multiple product endorsement.
1. A study of digital platform for physical product development
Master-uppsats, Uppsala universitet/Industriell teknikSammanfattning : The world is currently in the middle of a digital revolution where digital platforms have become an important part of industrial engineering, management solutions and economic values. There is huge potential for digital platforms to contribute to various manufacturing processes such as physical product development. LÄS MER
2. Insta(nt) credibility? : Exploring how Generation Z assigns credibility to influencers and their sponsored posts on Instagram
Kandidat-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Background: Today, 98% of all Swedish upper secondary school students have Internet access and the majority possess accounts on social media; allowing them to generate content and engage with brands in a new way. Amongst this, we find influencer marketing; a new form of endorsement strategy utilized by companies in the social media setting to promote products and brands. LÄS MER
3. The role of peer-created content in digital advertising : Perceptions of sponsored and non-sponsored recommendations on Instagram, its recognition as a product advertisement and its effects on the level of trustworthiness.
Master-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Background: Changing interests and expectations of societies have resulted in the development of new communication and business channels. The boom of social media, allowed for a rapid exchange of beliefs, opinions and ideas. The ways of advertising products have also been changed. LÄS MER
4. Konsumentens uppfattning av Influencer Marketing på Instagram : En experimentell studie på Source Credibility, Köpintention och Varumärkesattityd
Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Sociala medier har under senare år växt och blivit en integrerad del av människors vardag. Tillväxten i populariteten av sociala medier har resulterat i att många företag flyttar delar av sin marknadsföring till dessa plattformar i förhoppningen om att få en bredare och mer engagerad publik. LÄS MER
5. The business of business is societal responsibility: A case study of drivers and goals of FMCGs’ corporate brand endorsement
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Within brand research there is a debate regarding if multinational companies will benefit most from emphasizing their product brand or their corporate brands. The past decade has also brought increased market awareness of sustainability. Against this background it is interesting that major FMCGs have recently engaged in corporate brand endorsement. LÄS MER