Sökning: "Multisensory Marketing"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden Multisensory Marketing.

  1. 1. Hotellbranschens längtansfulla intryck : En kvalitativ studie om den digitala sinnesmarknadsföringenoch varumärkesutveckling i hotellbranschen

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Rosna Hasan; Jessica Hedström; Johanna Rannebjer; [2021]
    Nyckelord :Varumärkesupplevelse; varumärkeslojalitet; multisensorisk stimuli; sinnesmarknadsföring; digital marknadsföring; storytelling;

    Sammanfattning : The digital world is developing and due to the development the hotel industry has neededto advance their digital development. The purpose of this study is to analyze how thehotel industry is working with multisensory marketing to create stimuli by interplayingthe human senses. LÄS MER

  3. 2. Online Ads: The influence of color cues on sensory expectation : An expectation-based approach to explain the cross- modal influence of color cues in online ads

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Maxime Lindholm; Sofia Svensson; [2021]
    Nyckelord :Cross-modal correspondence; sensory expectation; perception; color psychology;

    Sammanfattning : The purpose of this thesis is to contribute to new insights into how businesses can utilize color cues as a multisensory tool in online ads to evoke positive sensory expectations. An expectation-based approach was used to examine the cross-modal influence of warm relative to cold colored cues. The theory chapter starts with sensory marketing. LÄS MER

  4. 3. The Power of the Five Senses : A Multisensory Brand Experience in Sport stores

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Chiara Lacalendola; Daniella Sinanagic; [2020]
    Nyckelord :Sensory marketing; Customer Experience; Five human senses; Multisensory experience;

    Sammanfattning : .... LÄS MER

  5. 4. The Pop(up)ular Brand Experience

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Annie Johnson; Julia Carlsson; Rebecca Larsson; [2020]
    Nyckelord :Pop Up Phenomenon; Pop Up Store; Multisensory Marketing; Multisensory Experience; Experience Economy; Brand Loyalty;

    Sammanfattning : It seems that online retail is erasing the presence of physical stores, referred to as the retail apocalypse. Consumers’ desire to experience brands is increasing whilst sensory experiences in the online retail environment are limited. LÄS MER

  7. 5. Approaches to sensory marketing strategies within the beauty retail stores in Sweden : A qualitative insight concerning sensory interplay and sensory overload

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Veronica Grandin; Jessica Jönsson; Jakob Kessén; [2020]
    Nyckelord :Beauty retail stores; multisensory; store atmospherics; sensory congruency; sensory interplay; sensory marketing; sensory overload;

    Sammanfattning : As sensory marketing is becoming a more widely used strategy in the world, the need to distinguish oneself is more important than ever. The general knowledge of sensory cues, their interplay and sensory overload among Swedish retail beauty companies is researched in this thesis. LÄS MER