Sökning: "My Lindersson"

Hittade 2 uppsatser innehållade orden My Lindersson.

1. 1. Applying a lens of practice theory to understand the role of sustainability-labels in sustainable fashion shopping

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :My Lindersson; [2017]
   Nyckelord :sustainability-labels; sustainable fashion shopping; sustainable shopping practices; sustainability marketing; service management; Social Sciences;

   Sammanfattning : With this thesis, the aim is to understand how consumers relate to sustainability-labels on fashion products, in terms of perceived meaning and competence for using the information conveyed, and to understand how sustainability-labels may be used to influence product choices that are part of sustainable fashion shopping practices. Apart from a literature review on findings from prior research within the field of sustainability marketing, the thesis uses a practice theory approach. LÄS MER

3. 2. Information based power – A balancing act between retail strategies and consumer movement patterns

   Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :My Lindersson; Malin Nilsson; [2015]
   Nyckelord :Multi-channel retailing; omni-channel retailing; consumer movement patterns; high involvement products; information; information-based power; Social Sciences; Business and Economics;

   Sammanfattning : Problem background: The barrier between physical stores and online stores is blurred, which is paving the way for multi- and omni-channel retailing. Consumers of today are having a great access to information, due to their increased use of digital devices. LÄS MER