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1. Small Firm Success Factors for New Product Development : Separating the Best from the Rest
Magister-uppsats, Stockholms universitet/Företagsekonomiska institutionenSammanfattning : This thesis examines the process of new product development for small firms, aiming to specify what separate top performers from the rest. Every year, thousands of new products are introduced to the market. Yet, 75 % to 90 % of all products launched suffer from failure. LÄS MER
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