Sökning: "NON-PRICE FACTORS"

Hittade 2 uppsatser innehållade orden NON-PRICE FACTORS.

1. 1. Priset är bara början - En kvantitativ studie om prisimage online

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Astrid Liljemark; Sofie Murakas; [2016]
   Nyckelord :PRICE-IMAGE; E-COMMERCE; NON-PRICE FACTORS; PRICE PERCEPTION; HEDONIC PRODUCTS;

   Sammanfattning : Price is known for being one of the most important tools for retailers to work with in order to increase profit and to create competitive advantage. The overall price level of a retailer is known as price image, which is much more than just the numbers on the price tag. Price image consist of factors both related to price (e.g. LÄS MER

3. 2. Hur rätt kan du gissa priset? En kvantitativ studie om hur korrekt konsumenter uppfattar prisimage

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Rosie Azimi; Matilda Karlsson; [2015]
   Nyckelord :price image; price image accuracy; price perception; cue; consumer attitude;

   Sammanfattning : The primary objective of this paper is to examine price image accuracy in consumer electronics. Specifically, it studies the price- and non-price factors that influence price image accuracy. LÄS MER