Sökning: "Nadezda Opacic"

Hittade 2 uppsatser innehållade orden Nadezda Opacic.

  1. 1. Extending the line : A case study of the marketing strategies used when managing cannibalization in the FMCG industry

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Josef Mannai; Nadezda Opacic; [2023]
    Nyckelord :;

    Sammanfattning : The purpose of this study is to enhance our understanding of the marketing strategies used to manage cannibalization when extending product lines within the fast-moving consumer goods (FMCG) industry. Previous research has mainly investigated the causes and consequences of cannibalization, while cannibalization management has gotten limited attention and does not include companies' strategic undertakings. LÄS MER

  3. 2. Neuromarketing och etik: när passerar man gränsen? : En kvalitativ studie om uppfattningar och etiska dilemman kring tillämpningen av neuromarketing och dess påverkan utifrån ett konsumentperspektiv

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Josef Mannai; Nadezda Opacic; [2020]
    Nyckelord :Neuromarketing; Marketing ethics; Consumer ethics; Consumer behavior; Neuromarknadsföring; Marknadsföringsetik; Konsumentetik; Konsumentbeteende;

    Sammanfattning : Neuromarketing is a new field of research, a mix between neuroscience, marketing, and psychology. With the help of brain research, neuromarketing has succeeded in identifying feelings and reactions which have benefited companies and helped them to construct efficient marketing strategies. LÄS MER