Sökning: "Nadia Dahl"

Hittade 1 uppsats innehållade orden Nadia Dahl.

  1. 1. Att sälja landet lagom : En studie om Sverigebilden och Svenska Institutets arbete med nation branding

    Kandidat-uppsats, Uppsala universitet/Medier och kommunikation; Uppsala universitet/Medier och kommunikation

    Författare :Ellinor Thungren; Rebecca Dahl; [2014]
    Nyckelord :Nation branding; culutre dimensions; Geert Hofstede; Swedish Institute; nation branding; Nadia Kaneva; Geert Hofstede; Svenska Institutet; svenskhet;

    Sammanfattning : Title: To sell the country of Lagom: a study of the Swedish Institute’s re-branding of Sweden and impact on the swedish citizens Authors: Rebecca Dahl & Ellinor Thungren Aim: The purpose of this thesis is to study the Swedish Institute’s branding of Sweden. We have explored if the branding is consistent with the picture that Swedes generally have of themselves and Sweden, and also looked at which consequences differences in this picture may have. LÄS MER