Sökning: "Nadine Harmsen"

Hittade 1 uppsats innehållade orden Nadine Harmsen.

  1. 1. Born Globals and their Strategic Behaviour : - A case study of small and medium sized companies in a global business environment

    Magister-uppsats, Ekonomihögskolan, ELNU

    Författare :Nadine Harmsen; Manuela Wurm; [2012]
    Nyckelord :Born Globals; Strategy; Internationalization Process; Speed; Key drivers; Entry Mode; Entry Node; Market Selection; Home Market;

    Sammanfattning : A lot of research has been done concerning the internationalization process of companies. However, researchers have identified a new type of firm that is leapfrogging and is operating internationally right after inception. These companies are Born Globals. LÄS MER