Sökning: "Nadine Schrape"

Hittade 1 uppsats innehållade orden Nadine Schrape.

  1. 1. I Love ECO – An Exploratory Study of Emotional Influences on the Purchase and Consumption of Eco-Products

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nadine Schrape; Sofia Helgertz; Caroline Nehr-Husmann; [2010]
    Nyckelord :Emotions; Cognitive Appraisals; Eco-Products; Decision-Making Process; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : This thesis provides insights into consumers´ emotions influen-cing the decision-making process when buying and consuming ecological grocery products. Based on a constructionist perspective and an abductive view on the relation between theory and research, a qualitative ap-proach has been applied in order to fulfill the purpose of this study and to obtain in-depth knowledge about consumers’ emotions in an ecological consumption context. LÄS MER