Sökning: "Nadine Schrape"
Hittade 1 uppsats innehållade orden Nadine Schrape.
1. I Love ECO – An Exploratory Study of Emotional Influences on the Purchase and Consumption of Eco-Products
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This thesis provides insights into consumers´ emotions influen-cing the decision-making process when buying and consuming ecological grocery products. Based on a constructionist perspective and an abductive view on the relation between theory and research, a qualitative ap-proach has been applied in order to fulfill the purpose of this study and to obtain in-depth knowledge about consumers’ emotions in an ecological consumption context. LÄS MER
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