Sökning: "Najwa Ayouche"

Hittade 2 uppsatser innehållade orden Najwa Ayouche.

1. 1. An ‘Instagrammable’ Life: Understanding the Motives for Consumption through Instagram Stories

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Loubna Katalin Abdallah; Najwa Ayouche; [2019]
   Nyckelord :Consumption; Postmodernity; Motives; Instagram stories; Social Media; Business and Economics;

   Sammanfattning : The purpose of this thesis is to explore the motivations of young people for manifesting their consumption behavior through Instagram stories. Additionally, the purpose includes gaining an understanding of the way consumption behavior is portrayed... LÄS MER

3. 2. Brand Identity: What Went Wrong

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Anupong Tumjanda; Najwa Ayouche; Elsa Subiñas; [2018]
   Nyckelord :brand; brand identity; brand dilution; losing brand identity; Business and Economics;

   Sammanfattning : Purpose: The creation of brand and brand identity has been discussed widely among scholars. However, the literature about what causes a brand to lose its identity is rarely tackled. LÄS MER