Sökning: "Namoan Jirawongsy"

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  1. 1. Brand identity, the integration of sustainability and sustainability communication: The case of H&M

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Namoan Jirawongsy; [2020]
    Nyckelord :fast fashion; communication; sustainability; communication in sustainability; social media; brand identity;

    Sammanfattning : The fashion industry is the second dirtiest industry that pollutes the planet. H&M is one of many fashion brands that strive to improve the environment by introducing sustainable products and initiatives. This research aims to study how H&M communicate sustainability in the fashion industry context during the selected period. LÄS MER