Sökning: "Nampungwe Beatrice Membe"

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  1. 1. Product standardization and adaptation in International Marketing : A case of McDonalds

    Magister-uppsats, Institutionen för ekonomi och it

    Författare :Nampungwe Beatrice Membe; Maria Doriza Loukakou; [2012]
    Nyckelord :Standardization; adaptation; culture; product; global; international;

    Sammanfattning : Companies marketing their products and/or services overseas are faced with the decision of whether to standardize or adapt their product offerings. This decision concerns firms commencing to market their products in foreign countries as well as those already operating internationally and is considering expanding into further markets. LÄS MER